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A penalty from Google means your search engine rank is going to be affected.  Stay on Googles good side with useful and engaging content.  Its content relevant to your business.  If you write a post on something that doesnt pertain you may attract an audience but not the ideal audience to your site. Publish Unique Content Some business owners fall prey to using market advertising company or a service to write and post content.  While thats do your research to guarantee the content you are receiving is not also published on another site.  An easy way is to conduct a search of this very first paragraph of any content which you purchase from company or a writer. If you arent able to outsource your blog articles, check out this post on the best way to compose content that is original.    Write Regularly A common scenario seen with company blogging is that business owners start then stop after a short time period and writing.  Keep an editorial calendar and adhere to a schedule for blogging. Its important to recognize that there's essentially no limit to the maximum amount of blogging you do, although you should strive to site at least once every month as a minimum.  A blog that hasnt been updated in a couple of years may lead individuals that encounter that the business to be believed by it is inactive also. You can become the thought leader in your industry, if you write about something enough on your blog.  Not every blog article has to be award-worthy, while presumed leadership is vital.  Here are 130 ideas company blog themes that you can use all year long.    Split the Text No one likes to read a giant block of text.

 

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Title your article if your blog post is a listing of must-dos or tips.  Stumbling on a blog article with 7 business blogging best practices introduced in a numbered list is more attractive to readers than a very long post with apparently no organization.  Readers may bully right into not spending their time reading your post. Rate bounces by breaking blog posts up into digestible pieces of info.    Use Images Another way to break text up would be by adding pictures.  Images and keep viewers interested and graphics are visually attractive.  Returning to the example in the very first point, if youre writing a post about a award your restaurant obtained and youre using key words that are targeted for this include pictures of the award in the article!  Post images of a party or the award ceremony to celebrate the winners. Use a free stock photo rather than not adding any picture in any way, if you dont have any images to include.  Keep in mind also that correctly tagging your images can help boost the SEO of the post to.  Google can't read images, but it can read the alt text (text alternative). Images have the potential to rank on Google.  Learn more here.   Set Dont expect blog success overnight.  Results will take time.  Business sites can help convert visitors into prospects almost immediately because they allow a business owner to display their knowledge and expertise in the industry. This doesnt imply working for you or that blogging right.   Follow the following blogging best practices for your businesss blog and you need to see results!  For more help getting started with business blogging, download our free guide under: This post was published July 29, 2015 July 6, 2018 and updated.

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You know that writing blog articles is only half the battle, Should you use blogging to promote your company.  Understanding when to post them may make all the difference and how to name them, talk about them commented on read and ignored.  The Colossal Content Marketing Report recently analyzed 1.16 million articles from 4,618 blogs by publishers such as content marketers, individuals and media companies. When Should You Post If youre posting on weekdays, like 87% of those articles in the study, you may want to reevaluate your plan.  Blogs posted on weekends got social shares.  Saturdays were the very best afternoon for sharing: Even though just 6.3percent of posts in the analysis were printed on Saturdays, these articles got 18% of social shares. To 6 Eastern time), most engagement with and social sharing of posts happened after hoursfrom 9 p.m. to midnight Eastern, with a major spike in 10 to 11 p.m. Takeaway: Try scheduling some articles for sharing or weekends articles on social websites later at night instead of during business hours. Social sharing declined, once post names went past 60 characters, nevertheless.  Should you ask a question in your blog post names Survey says Yeswhile 95 percent of blog post titles didnt include a question mark, those that did received nearly two times as many shares as the average.  Keep in mind, though, that posts with more or two question marks had the least amount of shares. Takeaway: When you title blog posts, look for a middle ground.  Questions spark curiosity, but dont go overboard.  And capitalize like a tween girl.  Where Can Readers Share Many social sharing of blog posts took place on Twitter and Facebook: Twitter accounted for 38.6 percent of total social shares, Facebook Shares for 26.7 percent and Facebook Likes for 33.8 percent.

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Want more tips to market your business Register for your Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you get to know small business owners, remark on our numerous posts, to ask questions regarding internet marketing and get special offers from our spouses on company services. Word Press has been around for a little while and is a powerful CMS effective at constructing about any type of Website you'd want.  With that said, Word Press began as a platform.  A tremendous amount has grown however you can observe many of its early influences exist. Theyre typically just part of this Word Press website as whole while sites are often contained by Word Press sites.  Blogs are additional on so often they are regarded as an afterthought when it is time to set them in.  While we recommend a blog for most sites, we need to caution folks about slapping them too hastily or using sites. Below, we look at some criteria and suggestions to ensure your Word Press blog is a source that people actually want to read.  If youre likely to read the entire article based on its ease of studying readability Determines Retention If you look at a blog post, you can immediately tell. We typically dont stay on those pages for at least a few paragraphs, even if that, unless that articles is absolutely amazing!  Its important to be certain that your audience isnt combating your layout when putting together your site.  Below are few tips to keep your site legibility in order: Use fonts for site body text.